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Madison woman creates crowdsourcing tool to raise money for important causes

MADISON (WKOW) —  An online crowdsourcing tool created by a southern Wisconsin woman is helping women across the country raise thousands of dollars for causes they care about.

Tuesday morning on Wake Up Wisconsin, Jodi Sweeney, founder of 100 Extraordinary Women, stopped by to explain what it’s all about.

“I have always believed in the power of women to make a difference. 100 Extraordinary Women is a unique way to bring women together to support important causes,” said Sweeney.

She said it usually takes three or four months to hit a goal. Several local organizations have used the tool and seen success.

“What began with 15 supporters quickly grew to 155 women who each pledged a $1,000 for an expanded library that will serve our community for generations,” said Lisa Brooks from the Milton Public Library. “Each woman’s name (or the name of someone she wants to honor or remember) is listed in the new Children’s Storytime Area. This was a fun and easy way to launch our capital campaign, which has now raised more than $2,800,000.”

Recently the Humane Society of Southern Wisconsin used this crowdsourcing tool to raise $115,000 for its new shelter in Rock County.

If you want to learn more about this form of fundraising you can visit


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