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Presidential campaigns focus on suburban voters as 2020 race heats up

MADISON (WKOW) — In 2016, several campaigns focused on winning undecided voters in key battleground states, but now that landscape has changed.

Presidential candidates are now increasingly focused on suburban voters which Democrats hope to win back.

“The suburbs are going to be the areas that determine things,” said Rick Klein, ABC Political Director. “We’ve seen it in special elections around the country and in the midterms last year and I think it is going to be the biggest factor in determining who the next president of the United States is.”

Democrats eyeing swing states like Wisconsin are also trying to learn from past mistakes. In 2016, Donald Trump narrowly beat Hilary Clinton in Wisconsin and political insiders believe the outcome was due to Clinton not visiting the state leading up to the election.

“There’s no question they’re not going to make the same mistake twice,” said Klein. “Wisconsin is important symbolically and substantively, on the symbolic level, everyone knows that was knock on Hillary Clinton for not visiting and on a substantive level, those electoral college votes are just too important to give up.”

Klein also notes Democrats are eyeing strong Republican districts, areas they typically would never go for. This comes after two Wisconsin GOP Congressman from Republican districts announced their resignation, Rep. Jim Sensenbrenner (R-5th) and Rep. Sean Duffy (R-7th).

“We saw it happen in the special election this week in North Carolina which was mostly rural and suburban area of the state very red,” he said. “Suddenly, it was essentially a toss-up, the Republicans prevailed, but I think we’re going to see a lot of battles like that in the presidential and congressional races next year.”


Emilee Fannon

Capital Bureau Chief

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