MADISON (WKOW) — Former New York City Mayor Michael Bloomberg only recently announced his candidacy for president, but he’s already invested hundreds of thousands of dollars in Wisconsin.
Bloomberg officially joined the Democratic field Sunday, about a year out from the election.
Analise Eicher, executive director of One Wisconsin Now, said given his late entry she doesn’t believe he will have a difficult time getting name recognition.
“He has the money to get in this late,” said Eicher, “but what he’ll need to be doing is proving just why he is the candidate.”
Bloomberg is outspending his Democratic opponents by a landslide, spending $37 million nationwide in his first week. According to Advertising Analytics, a firm that tracks election ad buys, that’s the most spent by any candidate in a single week.
Republican strategist Bill McCoshen said Bloomberg is off to a good start.
“He’s buying the more expensive ads, and they’re good ads, they’re talking about issues that voters care about, whereas Tom Styer, the other billionaire in the Democratic primary, is just talking about Donald Trump and I think that’s too narrow for the Democratic base,” said McCoshen.
The former mayor will have a lot of work to do to get his poll numbers up before Iowa caucuses in February. However, McCoshen added it’s not impossible when comparing to the 2016 elections.
“There’s no precedent for someone getting in the Democratic primary and winning this late in the process, there was no precedent for a billionaire on the Republican side doing it either in 2016 and Donald Trump came through.”
Bloomberg is the 18th Democrat in the race.
McCoshen and Eicher will be guests on the next Capitol City Sunday, Dec. 1.