PASADENA, CA (WKOW) -- Many Badgers fans kicked off the new year in Pasadena watching the 131st Rose Parade.
It featured 39 floats, including one for the University of Wisconsin.
20 marching bands also made the 5.5 mile trek.
An estimated 700,000 spectators come to watch the parade each year and there was plenty of red in the stands.
Many of the Badgers faithful saw the spectacle for the first time.
This year's Grand Marshals were actresses Rita Moreno and Gina Torres, and Olympic gymnast Laurie Hernandez.