MADISON (WKOW) -- WKOW's 27 News was honored today as the social media and digital operation of the year in the Awards of Excellence competition sponsored by the Wisconsin Broadcasters Association.
The award, in the medium market division, was announced Wednesday during a virtual awards presentation that will conclude Thursday.
The award recognizes the station's overall social media and digital efforts based on entries in six categories.
27 News had six finalists in categories including online breaking news, use of social media, original digital content and online personality.
Winners in the individual categories will be announced Thursday.
On Tuesday, 27 News at 11 was honored as the Best Morning Newscast in the medium market television category.
The award recognized the station's July 19, 2019 newscast coverage of the downtown Madison electric substation explosion and fire.
On Thursday, judging wraps up with the announcement of Station of the Year.
You can watch the awards beginning at 10 a.m. on the WBA Facebook page HERE.