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Girl Scouts announce 24 new badges to encourage ambitious leadership

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(WKOW) -- The Girl Scouts of Wisconsin are announcing 24 new badges designed to help girls practice ambitious leadership.

The badges focus on crucial areas of automotive engineering, STEM career exploration, entrepreneurship and civics, many of which remain male-dominated.

The new badges include:

  • Entrepreneurship (grades K–12). Girls develop an entrepreneurial mindset as they engage in age-appropriate exercises that help them create and pitch a product or service that solves a problem. They build their own business plan and think about topics like production, cost, profit, marketing, and competition. Badges include: Toy Business Designer, Budding Entrepreneur, Business Jumpstart, Business Creator, Business Startup and Entrepreneur Accelerator.
  • STEM Career Exploration (grades 2–8). Girls explore their career interests and connect them to STEM fields—particularly computer science, nature/environmental science, engineering, design, health, and agriculture—that can help them address the pressing issues of our time. Badge: STEM Career Exploration.
  • Automotive Engineering (grades K–5). Girls learn about designing, engineering and manufacturing vehicles, as well as the future of mobility. They design their own vehicles, test prototypes, learn about design thinking, create their own assembly line manufacturing process, and more. Three badges per level for Daisies, Brownies and Juniors
  • Civics (grades K–12). Girls gain an in-depth understanding of how local, state, and federal government works, preparing them to be voters, activists, and even political leaders. They research laws, voting and the electoral college and the representation of women in government. They also research their own government officials and are encouraged to meet them. Badges include: Democracy for Daisies, Brownies, Juniors, Cadettes, Seniors and Ambassadors.

"As the premiere girl leadership organization in the world, I'm thrilled that we can off our membership these exciting, timely opportunities for girls to grow into the world leaders of tomorrow," said Badgerland Council CEO Marci Henderson, in a statement. "It is so powerful to watch girls take the skills and experiences they gain from Girl Scouts and develop into strong, courageous action-takers."

Henderson and two local Girl Scouts, Babette Loesch, a 6th grader from Sun Prairie, and Annie Leffel, a high school junior from Middleton, joined the Wake Up Wisconsin team on Tuesday to talk about the new badges.

Watch the full interview above.

Nick Buffo

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