Skip to Content

UW Athletics asks fans to donate season ticket money to help with revenue loss

Remaining Ad Time Ad - 00:00

WKOW (MADISON)-- Wisconsin football season ticket holders have been playing the waiting game.

"I kept on looking every day are we going to get an email on this," Football Season Ticket Holder Sherri Ann asked?

On Wednesday, Wisconsin Director of Athletics Barry Alvarez provided answers in a message to football season ticket holders.

"We are greatly appreciative that 85 percent of our season ticket holders made the choice to order season tickets again this year, and it disappoints me that we will not be able to provide those season tickets."

It didn't come as a shock to fans.

"It doesn't surprise me with the way the virus and everything is going," Football Season Ticket Holder David William said.

"I wasn’t at all surprised especially with the trouble that Major League Baseball is having right now," Football Season Ticket Holder Tammy Brown said.

Alvarez stated a couple weeks a go that UW Athletics is facing revenue losses of between 60 to 100 million dollars.

Now, they are asking season ticket holders to make a financial contribution to support student-athletes by reinvesting season ticket and per-seat contributions into a fully tax-deductible donation for 2020. UW is calling this the "Badger Legacy Campaign".

"You know there's a certain segment of season ticket holders and donors that can afford to do that, I am not a member of that," William said.

That was the common response from season-ticket holders contacted by WKOW. Most of them are choosing option 2 which is moving ticket payment and/or donation to the 2021 season or option 3 which is requesting a refund.

"My husband and I work hard for our money," Brown said. "I just felt that for our personal situation asking the university to just put the credit towards our tickets for 2021 was what worked best."

UW Athletics said season ticket locations will be retained for the 2021 season.

Single-game ticket sales are unlikely at this time, but the Badgers said they will continue to monitor the COVID-19 trend.

"We have been paying close attention to the COVID 19 case numbers in our community, and we are preparing for the reality that it will not be appropriate for thousands of fans to gather in Camp Randall on Saturdays this fall. Should that change communication regarding all ticketing and parking scenarios will be distributed."

Author Profile Photo

Karley Marotta

Weekend Sports Anchor

Skip to content