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Expert: Messaging that vaccines save lives helps public overcome fears

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MADISON (WKOW) -- Across the country, demand is outweighing supply of COVID-19 vaccines, but there are still many people who have fears over being vaccinated.

Wisconsin is moving in to phase 1B of its vaccination plan on Monday, which includes police and fire crews, though some don't want to be vaccinated.

Professor Dietram Scheufele, a science communication expert at UW-Madison, says if public health officials send a clear message of how vaccines save lives, it can help make vaccination a social norm.

"For the COVID vaccine to be effective two things need to happen. One we've already done, we've developed a vaccine. The second thing, we need to communicate in ways that convince us, all of us, that this is something we want to participate in," Scheufele told 27 News.

He said effective communication about the vaccine is nearly as important as the vaccine itself.

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