Skip to Content

American Family Insurance announces equity initiative ‘Free to Dream’

Remaining Ad Time Ad - 00:00

(WKOW) -- American Family Insurance introduced a new project called "Free to Dream." The initiative is to help close equity gaps and drive community and social impact.

"Free to Dream" focuses on the following:

  • economic empowerment
  • education and health equity
  • climate resilience
  • criminal justice reform
  • workforce diversity and inclusion

"A diverse workforce positions us as an enterprise to outperform competitors. We know that having diverse teams outperform homogenous teams, and they're more innovative in approaching problem solving," said Yasir Kamal, American Family's vice president of inclusive excellence.

American Family Insurance reports it's already started some local work similar to its "Free to Dream" initiative with MMSD, United Way, the YMCA, Operation Fresh Start and others.

"Free to Dream" is a $105 million commitment over five years.

Caroline Bach

Anchor, 27 News at 11

Skip to content