Company’s expansion helps fuel tech growth in Madison

MADISON (WKOW) — When you think about tech hubs, cities like San Francisco and Seattle generally come to mind. But with the expansion of Zendesk, Madison may become part of the conversation.

The software company moved into its new location at 25 West Main Street in Madison on Friday.

“Zendesk is a software company. We build customer service software, customer engagement software to more than 100,000 businesses around the world,” said founder Mikkel Svane. “We’re very excited to welcome everybody to our new offices here in downtown Madison,” he continued.

The attraction for Svane was Madison’s vibrant tech and business community, as well as an abundance of talent in the Dane County region.

“There’s something special to Madison. And I think the University of Wisconsin plays a big role there. And then there are some great companies here that are really investing back into the community, investing back in Madison,” Svane said.

While the San Francisco Bay area remains the definitive tech hub, Greater Madison Chamber of Commerce President Zach Brandon believes Madison is slowly building its own reputation as a destination for tech startups.

“Madison is one of the fastest growing tech hubs in the world. Just in North America, last year Madison was number one with 30% growth in tech jobs. Number two this year with 10% growth in tech jobs. And we are number one in the last five years,” Brandon said.

Brandon believes millennials are fueling the tech growth in the Dane County region as companies consider moving to the area or expanding their existing operation.

“Madison for the last two years has had the highest concentration of millennial workers, and the second highest concentration of educated millennial workers. So that’s what companies are looking for.”

Zendesk first established a presence in Madison in 2013 with just five employees. The company has now expanded its staff to nearly 300.

David Johnson

David Johnson

Reporter, WKOW

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