Clothing line with a message launches in Madison

(WKOW) — A Madison-based clothing line is taking off.

iame was created in 2017 by Alec Paxton. 

Paxton felt a need to create the line after he had a bad experience modeling in New York City. He got some friends involved and the designs became a reality. (You can hear more about his journey in the video above.)

Paxton is proud of the message his line portrays. 

"It pertains to everybody, you are who you are and I think that’s some of what makes our clothing line unique," said Paxton. 

Hannah Beilke, a designer for the line, says she tries to make things simple, yet eye-catching for the customer. 

If you are interested in checking out the clothing, visit the iame clothing website.

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