Despite months of construction, Monroe Street businesses doing better than expected

MADISON (WKOW) — It’s been just over 6 months since construction on Monroe Street began.

Despite all the rain, the project is still on schedule, and it’s supposed to be completed in about two months.

Through all this, Monroe Street businesses prepared for the worst, but it hasn’t been as bad as expected.

“We have been pleasantly surprised,” said Co-owner of Strictly Discs, Angie Roloff.

Strictly Discs has been a staple on Monroe Street for years and the construction wasn’t going to change that.

“We put in a lot of contingency events and outside promotions to counter-act what we anticipated would be a short fall from years past,” Roloff said.

Despite heavy machinery and barricades, costumers are still finding their way to their favorite businesses.

“Our costumers are really hardy,” Roloff said. “They’re still making the trip. That’s not to underestimate how challenging the whole process has been, we’ll be very glad when it’s over.”

Strictly Discs isn’t the only business experiencing success, Tara Montemayor works at Bloom Back Shop and she says they’re thriving.

“Our numbers are actually better than they were before construction,” Montemayor said. “Which is amazing. I can’t believe it.”

But with police advising people not to take Monroe Street to get to Camp Randall, game days have been slower.

“It hasn’t been as busy on football Saturdays this year but it’s just beginning so we’re hoping that people remember to come here and get their Bloody Marys and donuts before they go.”

Signs near by encourage foot traffic and remind people that Monroe Street business are open despite the construction.

“Monroe street has so much to offer,” Montemayor said. “It is so fantastic we have a great camaraderie between all the businesses here.”

Construction crews have even done what they can to make things easier on the businesses.

“The construction crews have been really good in working with us and moving equipment to make sure customers can get here,” Roloff said.

The construction project is expected to wrap up in by the end of November.

Amanda Hari

Amanda Hari

Reporter, WKOW

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