MADISON (WKOW) — A familiar sound is returning to stores across southern Wisconsin.
The Salvation Army kicked off its annual Red Kettle Campaign on Friday. Volunteers started ringing bells at Blain’s Farm and Fleet on Stoughton Road. The event raises the majority of the organization’s funds every year.
The Salvation Army hopes to raise $600,000 this year – its largest goal yet.
“We’re seeing rising numbers of people that we’re serving, especially as the temperatures drop,” said Salvation Army of Dane County spokesperson Kaitlyn Novotny. “So the rising goal is to meet that rising need, and it is more important than ever that people get out here and help make a difference just by ringing a bell for an hour or two.”
The campaign runs through Christmas Eve. Volunteer shifts are available every day from 8 a.m. to 8 p.m. except on Sundays.
Fewer than 20 percent of volunteer shifts are currently filled. You can sign up at RingBellsDane.org or call (608) 250-2283.
WKOW is a proud sponsor of the Salvation Army of Dane County.