Protecting your wallet from scams

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(WKOW) — Every year, thousands of people fall victim to online theft. Whether it’s someone claiming to be a loved one in need of help, a government official or an online boutique, your guard should always be up when giving out your personal information. One way to combat fraud is through the help of the Better Business Bureau.

“The Better Business Bureau is committed to our mission to create an ethical marketplace where buyers and sellers can trust each other and one of the main ways that we do that is by calling out and addressing bad business behavior, such as scams and fraud,” said Julie Albrecht with BBB Wisconsin.

The Better Business Bureau serving Wisconsin aims to create a trustworthy marketplace where consumers and businesses can thrive. They strive to empower people by offering resources in-person and online, to help spot the signs of a financial scam.

“Whether it’s a small purchase or a huge purchase, go online, do your research, check with the Better Business Bureau and make sure to read a variety of online reviews before you make a purchase,” said Albrecht.

The Better Business Bureau of Wisconsin is also actively working to catch scammers in the act.

“We’ll actually go through our BBB scam tracker and we’ll try to find some numbers and call these scammers.  They try to tell you that you need to act now, act quickly, high-pressure kind of sales tactics. If you think you may have been scammed, the most important thing you can do is to report it,” Albrecht said.

Anyone can fall victim to online fraud, so make sure you stay up-to-date on what scams are happening around you. Last year, the riskiest reported scam in the state of Wisconsin was employment scams. The median dollar loss was $1,500.

“Believe it or not, scams in Wisconsin really do happen every single day. They’re very, very common. It’s so important that people protect themselves and the Better Business Bureau is here to help,” said Albrecht.

Caroline Bach

Caroline Bach

Anchor, Wake Up Wisconsin Weekend

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